I’m Fran, nice to meet you!
A UX Researcher and Social Entrepreneur with a background in Psychology and Human-Computer Interaction, currently based in Seattle.
Committed to pursuing research that promotes social connections and empowerment, I’m passionate about design solutions that bring people and opportunities together.
Selected work
Zócalo Health
Spearheaded research on the healthcare experience of latino millennials identifying foundational recommendations and actionable quick wins.
UX Researcher @Zócalo Health
Amazonian Coloring Book
Founded a venture to empower artisans by co-designing everyday products; showcasing their ancestral art and improving livelihoods.
Founder & Principal Researcher @Koshi Studio
Scotiabank
Led research influencing the redesign of a Loyalty Program's key feature aiming to improve user satisfaction and drive customer retention.
UX Researcher @Scotiabank
About Us
Designed a card game to bridge the cultural gap and foster social connections among international high school students.
Lead UX Researcher @The Northwest School x MHCI+D
Upscaling UX Research
Beyond conducting research, I am actively involved in advocating for improved research practices.
During my time at Scotiabank, I devised research tools to elevate UX Research cross-functionally covering recruitment tactics, research dissemination, skill development, and knowledge management.